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Dr Laura Salciuviene

Formerly at Lancaster University

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  1. Published

    Formation of Brand Image in a Cross-Cultural Context

    Salciuviene, L., Auruskeviciene, V. & Virvilaite, R., 2005, Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe: December 1 - 3, 2005, Vienna, Austria. Chadraba, P. & Springer, R. (eds.). Vienna: Vienna University of Economics and Business Administration, Institute of International Business

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  2. Published

    Testing the Application of the CETSCALE for Use in Consumer Research in Lithuania

    Salciuviene, L., Mockaitis, A. I. & Pranulis, V., 2006, The 33rd AIB-UK 2006 Conference “International Business in the Age of Anxiety”, University of Manchester, Manchester, April. Conference Proceedings CD-ROM.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Brand image perception and consumer values : a cross-cultural comparison

    Salciuviene, L., Mockaitis, A. I., De Mattos, C. & Ghauri, P., 2006, Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness".

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. Published

    Brand Image Perception across Cultures: a Study in Communication Sector

    Salciuviene, L., Mockaitis, A. I., De Mattos, C. & Ghauri, P., 2007, The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Assessing brand image dimensionality in a cross-cultural context

    Salciuviene, L., Auruskeviciene, V. & Virvilaite, R., 2005.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  6. Published

    Assessing the Methodology in Cross-Cultural Consumer Research

    Salciuviene, L. & Auruskeviciene, V., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  7. Published

    Study on the dimensions of customer services industry loyalty

    Salciuviene, L. & Auruskeviciene, V., 2003.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  8. Published

    Interactive websites: the effects of social presence on customer decisions in the online luxury goods sector

    Salciuviene, L., Keeling, K. & Tiasuwan, P., 2013, 42nd Annual European Marketing Academy Conference (Istanbul). European Marketing Academy, p. 390 1 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. Published

    Valuation of drivers of perceived customer value in various retail banking segments

    Salciuviene, L., Ivanauskiene, N. & Auruskeviciene, V., 2013, British Academy of Management Conference 2013.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  10. Published

    Perceived value drivers of customer loyalty

    Salciuviene, L., Ivanauskiene, N. & Auruskeviciene, V., 2013, British Academy of Management Conference 2013.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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