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Research

Professor Lola Dada

Head of Department, Professor

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  1. Published

    Franchising Sales Rhetoric: A Cross Cultural Study of B2B Advertising

    Watson, A., Wright, O. & Dada, L., 9/06/2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  2. Published

    The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis

    Watson, A., Dada, L., López-Fernández, B. & Perrigot, R., 1/11/2020, In: International Small Business Journal. 38, 7, p. 605-628 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    When ‘I’ becomes ‘We’: Organisational Identification and Franchise Performance

    Watson, A. & Dada, L., 8/06/2017.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. Published

    The Influence of an Entrepreneurial Personality on Franchisee Performance: A Cross-cultural Analysis

    Watson, A., Dada, L., López-Fernández, B. & Perrigot, R., 30/06/2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Published

    Acts of hidden franchisee innovation and innovation adoption within franchise systems

    Watson, A., Senyard, J. & Dada, L., 1/08/2020, In: Industrial Marketing Management. 89, p. 431-445 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Controlling for Innovation: An Exploration of Innovation Processes in Franchise Organisations

    Watson, A., Senyard, J. & Dada, L., 8/06/2019.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  7. Published

    Innovation within Franchise Service Systems

    Watson, A., Senyard, J. & Dada, L., 15/11/2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Published

    The effects of green brand image on brand loyalty: The case of mainstream fast food brands

    Watson, A., Perrigot, R. & Dada, L., 29/02/2024, In: Business Strategy and the Environment. 33, 2, p. 806-819 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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