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Dr Rebecca Liu

Senior Lecturer

  1. 2016
  2. Published

    Does Social Media Really Help? from customer involvement to new product success

    Liu, R. R-Y., 2016, In: International Journal of Online Marketing. 6, 3, p. 15-33 19 p., 2.

    Research output: Contribution to journalJournal articlepeer-review

  3. Published

    Let’s Put the Person Back into Entrepreneurship Research’ A study of entrepreneurs

    Parkes, G. & Liu, R. R-Y., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  4. Published

    Marketing authorization of medical devices in China

    Zhang, W., Liu, R. R-Y. & Chatwin, C., 2016, In: Journal of Commercial Biotechnology. 22, 1, p. 15-22 8 p.

    Research output: Contribution to journalJournal articlepeer-review

  5. Published

    Public Funding, Innovation and Market Expansion for SMEs: A fifteen-year longitudinal study in Germany

    Rammer, C. & Liu, R. R-Y., 2016. 20 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  6. Published

    What Deters Foreign Divestment? A Time-Series Study of Japanese Parent Firms

    Nishimura, Y. & Liu, R. R-Y., 2016, p. 10.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  7. 2015
  8. Published

    Management learning in business networks: the process and the effects

    Liu, R., 07/2015, In: Management Learning. 46, 3, p. 337-360 24 p.

    Research output: Contribution to journalJournal articlepeer-review

  9. Published

    Do resource constraints trigger or hamper innovation? a longitudinal study of UK high-tech firms

    Liu, R. & Siepel, J., 06/2015.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  10. Published

    Social Networking Sites and Marketing Strategies

    Wu, Y., Stewart, M. & Liu, R. R-Y., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 207-239 33 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  11. Published

    The Usage of Social Media in New Product Development Process: The benefits and the challenges

    Liu, R. R-Y. & Kop, A. E., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 120-139 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  12. Published

    Investment guidance for the Chinese medical device market

    Zhang, W., Liu, R. R-Y. & Chatwin, C., 02/2015, In: Journal of Medical Marketing. 15, 1-2, p. 4-9 6 p.

    Research output: Contribution to journalJournal articlepeer-review

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