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Dr Rebecca Liu

Senior Lecturer

  1. 2015
  2. Published

    Social Networking Sites and Marketing Strategies

    Wu, Y., Stewart, M. & Liu, R. R-Y., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 207-239 33 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  3. Published

    The Usage of Social Media in New Product Development Process: The benefits and the challenges

    Liu, R. R-Y. & Kop, A. E., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 120-139 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  4. Published

    Investment guidance for the Chinese medical device market

    Zhang, W., Liu, R. R-Y. & Chatwin, C., 02/2015, In: Journal of Medical Marketing. 15, 1-2, p. 4-9 6 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  5. Published

    Corporate Social Capital: The Bright Side and the Dark Side

    Liu, R. R-Y., Wu, W. & Tuncay-Celikel, A., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  6. 2014
  7. Published

    Absorptive Capacity, Dynamic Capabilities and Product Innovation

    Liu, R. R-Y. & Rayman-Bacchust, L., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  8. 2013
  9. Published

    Cooperation, competition and coopetition in innovation communities

    Liu, R., 2013, In: Prometheus. 31, 2, p. 91-105 15 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  10. Published

    The role of communication satellites in public management, education, governance and business in Nigeria

    Lawal, L. S., Ahmed-Rufai, T., Chatwin, C. & Liu, R., 2013, In: Human Resource Development Review. 3, 5, p. 178-187 10 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  11. 2012
  12. Published

    From Network Collaboration to New Product Development Time

    Liu, R. R-Y. & Hart, S., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  13. 2011
  14. Published

    Does experience matter? A study of knowledge processes and uncertainty reduction in solution innovation

    Liu, R. & Hart, S., 12/06/2011, In: Industrial Marketing Management. 40, 5, p. 691-698 8 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

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