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Dr Rebecca Liu

Senior Lecturer

  1. Published

    How firms learn in NPD networks: The 4S model

    Liu, R., Rindt, J. & Hart, S., 1/08/2020, In: Industrial Marketing Management. 89, p. 446-458 13 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Published

    Internationalization and SME Innovations: An empirical study in Japan and in Germany

    Rammer, C., Ikeuchi, K. & Liu, R. R-Y., 10/06/2018, Proceedings of the 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE PORTO, PORTUGAL, JUNE 10-13 (14), 2018. 20 p. (Proceedings of the 25th IPDMC).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  3. Published

    Investment guidance for the Chinese medical device market

    Zhang, W., Liu, R. R-Y. & Chatwin, C., 02/2015, In: Journal of Medical Marketing. 15, 1-2, p. 4-9 6 p.

    Research output: Contribution to journalJournal articlepeer-review

  4. Published

    Let’s Put the Person Back into Entrepreneurship Research’ A study of entrepreneurs

    Parkes, G. & Liu, R. R-Y., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  5. Published

    Management learning in business networks: the process and the effects

    Liu, R., 07/2015, In: Management Learning. 46, 3, p. 337-360 24 p.

    Research output: Contribution to journalJournal articlepeer-review

  6. Published

    Marketing authorization of medical devices in China

    Zhang, W., Liu, R. R-Y. & Chatwin, C., 2016, In: Journal of Commercial Biotechnology. 22, 1, p. 15-22 8 p.

    Research output: Contribution to journalJournal articlepeer-review

  7. Published

    Persuasive or not? The Effect of Social Media Influencer’s Credibility on Consumer Processing and Purchase Intention

    Gadalla, E., Liu, R., Martin, F. & Supatchaya, N. T., 3/09/2019. 19 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  8. Published

    Public Funding, Innovation and Market Expansion for SMEs: A fifteen-year longitudinal study in Germany

    Rammer, C. & Liu, R. R-Y., 2016. 20 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  9. Published

    Social Networking Sites and Marketing Strategies

    Wu, Y., Stewart, M. & Liu, R. R-Y., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 207-239 33 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  10. Published

    The Chinese medical device market: market drivers and investment prospects

    Zhang, W., Liu, R. R-Y. & Chatwin, C., 30/08/2016, In: Journal of Commercial Biotechnology. 22, 2, p. 33-39 7 p.

    Research output: Contribution to journalJournal articlepeer-review

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