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Research

Professor Rodney Runyan

Formerly at Lancaster University

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  1. Published

    An exploration of rural community branding efforts from the perspective of community residents

    Swinney, J., Lang, C. & Runyan, R., 04/2012, In: International Journal of Rural Management. 8, 1-2, p. 35-47 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure

    Sternquist, B., Runyan, R. C. & Chen, Z., 03/2008, In: Journal of Retailing and Consumer Services. 15, 2, p. 93-103 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Brand, business mix, sense-of-place: do they matter downtown?

    Sneed, C. T., Runyan, R., Swinney, J. L. & Lim, H., 01/2011, In: Journal of Place Management and Development. 4, 2, p. 121-134 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Entrepreneurial orientation in cross-cultural research: assessing measurement invariance in the construct

    Runyan, R. C., Ge, B., Dong, B. & Swinney, J. L., 07/2012, In: Entrepreneurship Theory and Practice. 36, 4, p. 819-836 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory

    Runyan, R., Finnegan, C., Gonzalez-Padron, T. & Line, N. D., 2013, In: Marketing Education Review. 23, 2, p. 105-120 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    What is cool? operationalizing the construct in an apparel context

    Runyan, R., Noh, M. & Mosier, J., 2013, In: Journal of Fashion Marketing and Management. 17, 3, p. 322-340 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    The mall as bazaar: how kiosks influence consumer shopping behaviour

    Runyan, R., Kim, J. & Baker, J., 02/2012, In: Journal of Marketing Management. 28, 1-2, p. 85-102 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Channel relationship factors in cross-cultural contexts: antecedents of satisfaction in a retail setting

    Runyan, R. C., Sternquist, B. & Chung, J., 11/2010, In: Journal of Business Research. 63, 11, p. 1186-1195 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Author and institution rankings in retail research: an analysis of the four retail journals from 1994–2008

    Runyan, R. C. & Hyun, J., 12/2009, In: The International Review of Retail, Distribution and Consumer Research. 19, 5, p. 571-586 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    A model of small retailer innovation proneness: early internet adoption as a measure of innovativeness

    Runyan, R., Huddleston, P. & Swinney, J. L., 2009, In: Business Quest. 14, 1, p. 1-26 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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