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Research

Professor Rodney Runyan

Formerly at Lancaster University

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  1. Published

    Entrepreneurial orientation, small business orientation and performance: an empirical investigation of Chinese firms

    Ma, D., Dong, B., Ge, B. & Runyan, R., 2009, In: Management World. 9, p. 109-115 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Strategic posture and performance: revealing differences between family and nonfamily firms

    Madison, K., Runyan, R. & Swinney, J. L., 09/2014, In: Journal of Family Business Strategy. 5, 3, p. 239-251 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Young consumers' innovativeness and hedonic/utilitarian attitudes towards cool

    Noh, M., Runyan, R. & Mosier, J., 2014, In: International Journal of Retail and Distribution Management. 42, 4, p. 267-280 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    The use of sport celebrities in advertising: a replication and extension

    Ruihley, B. J., Runyan, R. & Lear, K. E., 09/2010, In: Sport Marketing Quarterly. 19, 3, p. 132-142 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Entrepreneurial orientation in cross-cultural research: assessing measurement invariance in the construct

    Runyan, R. C., Ge, B., Dong, B. & Swinney, J. L., 07/2012, In: Entrepreneurship Theory and Practice. 36, 4, p. 819-836 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory

    Runyan, R., Finnegan, C., Gonzalez-Padron, T. & Line, N. D., 2013, In: Marketing Education Review. 23, 2, p. 105-120 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    What is cool? operationalizing the construct in an apparel context

    Runyan, R., Noh, M. & Mosier, J., 2013, In: Journal of Fashion Marketing and Management. 17, 3, p. 322-340 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    The mall as bazaar: how kiosks influence consumer shopping behaviour

    Runyan, R., Kim, J. & Baker, J., 02/2012, In: Journal of Marketing Management. 28, 1-2, p. 85-102 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Channel relationship factors in cross-cultural contexts: antecedents of satisfaction in a retail setting

    Runyan, R. C., Sternquist, B. & Chung, J., 11/2010, In: Journal of Business Research. 63, 11, p. 1186-1195 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Author and institution rankings in retail research: an analysis of the four retail journals from 1994–2008

    Runyan, R. C. & Hyun, J., 12/2009, In: The International Review of Retail, Distribution and Consumer Research. 19, 5, p. 571-586 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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