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Research

Professor Rodney Runyan

Formerly at Lancaster University

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  1. Journal article
  2. Published

    Channel relationship factors in cross-cultural contexts: antecedents of satisfaction in a retail setting

    Runyan, R. C., Sternquist, B. & Chung, J., 11/2010, In: Journal of Business Research. 63, 11, p. 1186-1195 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    The use of sport celebrities in advertising: a replication and extension

    Ruihley, B. J., Runyan, R. & Lear, K. E., 09/2010, In: Sport Marketing Quarterly. 19, 3, p. 132-142 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Author and institution rankings in retail research: an analysis of the four retail journals from 1994–2008

    Runyan, R. C. & Hyun, J., 12/2009, In: The International Review of Retail, Distribution and Consumer Research. 19, 5, p. 571-586 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Sports celebrity endorsements and retailing: can athletes provide a competitive advantage?

    Lear, K. E., Runyan, R. & Whitaker, W. H., 04/2009, In: International Journal of Retail and Distribution Management. 37, 4, p. 308-321 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Where’s the real craic? a resource-based view of authenticity in Irish pubs

    Runyan, R., 04/2009, In: Journal of Business and Retail Management Research. 3, 2, p. 46-54 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Entrepreneurial orientation, small business orientation and performance: an empirical investigation of Chinese firms

    Ma, D., Dong, B., Ge, B. & Runyan, R., 2009, In: Management World. 9, p. 109-115 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    A model of small retailer innovation proneness: early internet adoption as a measure of innovativeness

    Runyan, R., Huddleston, P. & Swinney, J. L., 2009, In: Business Quest. 14, 1, p. 1-26 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Entrepreneurial orientation versus small business orientation: what are their relationships to firm performance?

    Runyan, R., Droge, C. & Swinney, J., 10/2008, In: Journal of Small Business Management. 46, 4, p. 567-588 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Defining a forum for retailing scholars: academics' rankings of journals in the discipline

    Runyan, R., 09/2008, In: The International Review of Retail, Distribution and Consumer Research. 18, 4, p. 437-446 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    A categorization of small retailer research streams: what does it portend for future research?

    Runyan, R. & Droge, C., 04/2008, In: Journal of Retailing. 84, 1, p. 77-94 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure

    Sternquist, B., Runyan, R. C. & Chen, Z., 03/2008, In: Journal of Retailing and Consumer Services. 15, 2, p. 93-103 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Editorial
  14. Published

    Retailing in today’s world: multiple channels and other strategic decisions affecting firm performance

    Grewal, D., Roggeveen, A. L., Runyan, R. C., Nordfält, J. & Vazquez Lira, M. E., 01/2017, In: Journal of Retailing and Consumer Services. 34, p. 261-263 3 p.

    Research output: Contribution to Journal/Magazine › Editorial

  15. Published

    Retailing in a connected world

    Grewal, D., Roggeveen, A. L. & Runyan, R., 2013, In: Journal of Marketing Management. 29, 3-4, p. 263-270 8 p.

    Research output: Contribution to Journal/Magazine › Editorial

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