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Dr Ronika Chakrabarti

Formerly at Lancaster University

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  1. Published

    When outsourcing fragments: customer creativity and Technological Transmutations

    Pehlivan, E., Berthon, P. R., Pitt, L. F. & Chakrabarti, R., 2013, In: Production Planning and Control. 24, 4-5, p. 284-293 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    The Internet's impact on B2B sales management: some Australian evidence

    Pitt, L. F., Barnes, B., Chakrabarti, R., Palihawadana, D., Ewing, M. T. & Leong, E., 2007, In: International Journal of Technology Marketing. 2, 4, p. 349-363 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Do luxury brands successfully entice consumers? the role of bandwagon effects

    Shaikh, S., Malik, A., Akram, S. & Chakrabarti, R., 06/2017, In: International Marketing Review. 34, 4, p. 498-513 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

    Steyn, P., Pitt, L. & Chakrabarti, R., 2011, In: Journal of Financial Services Marketing. 16, p. 210-219 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management

    Vanharanta, M., Chakrabarti, R. & Wong, P., 07/2014, In: Industrial Marketing Management. 43, 5, p. 760–768 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    The influence of intuitive expertise in transforming music industry relationships

    Vanharanta, M., Chakrabarti, R. & Wong, P., 2010.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  7. Published

    Introduction to the special section on subsistence marketplaces

    Viswanathan, M., Chakrabarti, R., Ingenbleek, P. & Venugopal, S., 31/03/2021, In: Journal of Consumer Affairs. 55, 1, p. 3-7 5 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

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