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Dr Ronika Chakrabarti

Formerly at Lancaster University

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  1. Journal article
  2. Published

    Brand worlds from articulation to integration

    Berthon, P. R., Pitt, L. F., Chakrabarti, R. & Berthon, J. P., 2011, In: Journal of Advertising Research. 51, 1, p. 182-194 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

    Steyn, P., Pitt, L. & Chakrabarti, R., 2011, In: Journal of Financial Services Marketing. 16, p. 210-219 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Quality management in business relationships: the role of brands in an open source environment

    Chakrabarti, R., Berthon, P. R., Watson, R. T. & Pitt, L. F., 2007, In: Total Quality Management and Business Excellence. 18, 8, p. 947-955 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    The Internet's impact on B2B sales management: some Australian evidence

    Pitt, L. F., Barnes, B., Chakrabarti, R., Palihawadana, D., Ewing, M. T. & Leong, E., 2007, In: International Journal of Technology Marketing. 2, 4, p. 349-363 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Editorial
  7. Published

    Introduction to the special section on subsistence marketplaces

    Viswanathan, M., Chakrabarti, R., Ingenbleek, P. & Venugopal, S., 31/03/2021, In: Journal of Consumer Affairs. 55, 1, p. 3-7 5 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  8. Published

    Open sustainability: Conceptualization and considerations

    Chakrabarti, R., Henneberg, S. & S.Ivens, B., 1/08/2020, In: Industrial Marketing Management. 89, p. 528-534 7 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  9. Published

    Markets and marketing at the bottom of the pyramid

    Mason, K. J., Chakrabarti, R. & Singh, R., 09/2017, In: Marketing Theory. 17, 3, p. 261-270 10 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

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