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Dr Ronika Chakrabarti

Formerly at Lancaster University

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  1. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In: Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Trusting a white cloak: are they really wearing their heart upon their sleeve?

    Ghazisaeedi, M., Ashnai, B., Campbell, C. & Chakrabarti, R., 2008, Academy of Marketing Science Conference (Vancouver) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Understanding how mega food parks are agencing bottom-up approaches to food policy through fairer transvection systems for the bottom of the pyramid producer-consumer

    Chakrabarti, R., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  4. Published

    Understanding why the food and agribusiness (F&A) sector is saying 'Yes' to development and knowledge banking services in India?

    Chakrabarti, R., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In: Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    When outsourcing fragments: customer creativity and Technological Transmutations

    Pehlivan, E., Berthon, P. R., Pitt, L. F. & Chakrabarti, R., 2013, In: Production Planning and Control. 24, 4-5, p. 284-293 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Why art matters: Artistic consumer-entrepreneurship in subsistence marketplaces

    Chakrabarti, R., 31/03/2021, In: Journal of Consumer Affairs. 55, 1, p. 134-150 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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