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Research

Professor Stefano Puntoni

Formerly at Lancaster University

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  1. Published

    Methodological Issues in Cross-Linguistic and Multilingual Advertising Research

    Weijters, B., Puntoni, S. & Baumgartner, H., 25/01/2017, In: Journal of Advertising. 46, 1, p. 115-128 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Choice and self: how synchronic and diachronic identity shape choices and decision making

    Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S. & Rips, L., 14/06/2014, In: Marketing Letters. 25, 3, p. 281-291 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    The bias in the bias: comparative optimism as a function of event social undesirability

    Sweldens, S., Puntoni, S., Paolacci, G. & Vissers, M., 07/2014, In: Organizational Behavior and Human Decision Processes. 124, 2, p. 229-244 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Identity-based consumer behavior

    Reed, A., Forehand, M. R., Puntoni, S. & Warlop, L., 12/2012, In: International Journal of Research in Marketing. 29, 4, p. 310-321 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Gender identity salience and perceived vulnerability to breast cancer

    Puntoni, S., Sweldens, S. & Tavassoli, N., 06/2011, In: Journal of Marketing Research. 48, 3, p. 413-424 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Bilingualism and the emotional intensity of advertising language

    Puntoni, S., De Langhe, B. & Van Osselaer, SM. J., 04/2009, In: Journal of Consumer Research. 35, 6, p. 1012-1025 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Two birds and one stone

    Puntoni, S., Vanhamme, J. & Visscher, R., 04/2011, In: Journal of Advertising. 40, 1, p. 25-42 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Advertising-induced embarrassment

    Puntoni, S., de Hooge, I. & Verbeke, W., 2015, In: Journal of Advertising. 44, 1, p. 71-79 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Social context and advertising memory

    Puntoni, S. & Tavassoli, N., 05/2007, In: Journal of Marketing Research. 44, 2, p. 284-296 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Consumers and Artificial Intelligence: An Experiential Perspective

    Puntoni, S., Reczek, R. W., Giesler, M. & Botti, S., 1/01/2021, In: Journal of Marketing. 85, 1, p. 131-151 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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