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Research

Professor Stefano Puntoni

Formerly at Lancaster University

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  1. 2007
  2. Published

    Social context and advertising memory

    Puntoni, S. & Tavassoli, N., 05/2007, In: Journal of Marketing Research. 44, 2, p. 284-296 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2009
  4. Published

    Bilingualism and the emotional intensity of advertising language

    Puntoni, S., De Langhe, B. & Van Osselaer, SM. J., 04/2009, In: Journal of Consumer Research. 35, 6, p. 1012-1025 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. 2010
  6. Published

    Categorization by groups and individuals

    Hamilton, R. W., Puntoni, S. & Tavassoli, N. T., 1/05/2010, In: Organizational Behavior and Human Decision Processes. 112, 1, p. 70-81 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. 2011
  8. Published

    Two birds and one stone

    Puntoni, S., Vanhamme, J. & Visscher, R., 04/2011, In: Journal of Advertising. 40, 1, p. 25-42 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    The anchor contraction effect in international marketing research

    De Langhe, B., Puntoni, S., Fernandes, D. & Van Osselaer, S. M. J., 1/04/2011, In: Journal of Marketing Research. 48, 2, p. 366-380 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Gender identity salience and perceived vulnerability to breast cancer

    Puntoni, S., Sweldens, S. & Tavassoli, N., 06/2011, In: Journal of Marketing Research. 48, 3, p. 413-424 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. 2012
  12. Published

    Identity-based consumer behavior

    Reed, A., Forehand, M. R., Puntoni, S. & Warlop, L., 12/2012, In: International Journal of Research in Marketing. 29, 4, p. 310-321 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. 2013
  14. Published

    The impact of cultural symbols and spokesperson identity on attitudes and intentions

    Anne-Sophie, L., Puntoni, S., Reed, II, A. & Veerlegh, P., 12/2013, In: International Journal of Research in Marketing. 30, 4, p. 426-428 3 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. 2014
  16. Published

    Fooled by heteroscedastic randomness: local consistency breeds extremity in price-based quality inferences

    De Langhe, B., van Osselaer, S., Puntoni, S. & McGill, A., 2014, In: Journal of Consumer Research. 41, 4, p. 978-994 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    Choice and self: how synchronic and diachronic identity shape choices and decision making

    Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S. & Rips, L., 14/06/2014, In: Marketing Letters. 25, 3, p. 281-291 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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