Stefano Puntoni - Publications & Outputs - Research Portal

Professor Stefano Puntoni

Formerly at Lancaster University

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2011
Published
The anchor contraction effect in international marketing research
De Langhe, B., Puntoni, S., Fernandes, D. & Van Osselaer, S. M. J., 1/04/2011, In: Journal of Marketing Research. 48, 2, p. 366-380 15 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Two birds and one stone
Puntoni, S., Vanhamme, J. & Visscher, R., 04/2011, In: Journal of Advertising. 40, 1, p. 25-42 18 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
2010
Published
Categorization by groups and individuals
Hamilton, R. W., Puntoni, S. & Tavassoli, N. T., 1/05/2010, In: Organizational Behavior and Human Decision Processes. 112, 1, p. 70-81 12 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
2009
Published
Bilingualism and the emotional intensity of advertising language
Puntoni, S., De Langhe, B. & Van Osselaer, SM. J., 04/2009, In: Journal of Consumer Research. 35, 6, p. 1012-1025 14 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
2007
Published
Social context and advertising memory
Puntoni, S. & Tavassoli, N., 05/2007, In: Journal of Marketing Research. 44, 2, p. 284-296 12 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review

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