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Absorptive capacity and market orientation in public service provision

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Absorptive capacity and market orientation in public service provision. / Hodgkinson, Ian Richard; Hughes, Paul; Hughes, Mathew.
In: Journal of Strategic Marketing, Vol. 20, No. 3, 01.06.2012, p. 211-229.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hodgkinson, IR, Hughes, P & Hughes, M 2012, 'Absorptive capacity and market orientation in public service provision', Journal of Strategic Marketing, vol. 20, no. 3, pp. 211-229. https://doi.org/10.1080/0965254x.2011.643915

APA

Hodgkinson, I. R., Hughes, P., & Hughes, M. (2012). Absorptive capacity and market orientation in public service provision. Journal of Strategic Marketing, 20(3), 211-229. https://doi.org/10.1080/0965254x.2011.643915

Vancouver

Hodgkinson IR, Hughes P, Hughes M. Absorptive capacity and market orientation in public service provision. Journal of Strategic Marketing. 2012 Jun 1;20(3):211-229. doi: 10.1080/0965254x.2011.643915

Author

Hodgkinson, Ian Richard ; Hughes, Paul ; Hughes, Mathew. / Absorptive capacity and market orientation in public service provision. In: Journal of Strategic Marketing. 2012 ; Vol. 20, No. 3. pp. 211-229.

Bibtex

@article{a6cfa6d122a5454fb6c81950541b91d2,
title = "Absorptive capacity and market orientation in public service provision",
abstract = "The application of market orientation to public organisations does not adequately account for the unique features of this context. Drawing on absorptive capacity literature, this is the first study to examine the role of the organisation's learning environment on the market orientation–performance interface for two opposing public management contexts. The research involved a national survey questionnaire to 1060 internal and external public leisure service providers in England. Empirical testing through structural equation modelling revealed that not all dimensions of market orientation are universally positive and marketing scholars should seek to examine and understand market orientation in the context of the organisation and its learning mechanisms, as absorptive capacity has clear and different moderation effects under different management contexts.",
author = "Hodgkinson, {Ian Richard} and Paul Hughes and Mathew Hughes",
year = "2012",
month = jun,
day = "1",
doi = "10.1080/0965254x.2011.643915",
language = "English",
volume = "20",
pages = "211--229",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",
publisher = "Routledge",
number = "3",

}

RIS

TY - JOUR

T1 - Absorptive capacity and market orientation in public service provision

AU - Hodgkinson, Ian Richard

AU - Hughes, Paul

AU - Hughes, Mathew

PY - 2012/6/1

Y1 - 2012/6/1

N2 - The application of market orientation to public organisations does not adequately account for the unique features of this context. Drawing on absorptive capacity literature, this is the first study to examine the role of the organisation's learning environment on the market orientation–performance interface for two opposing public management contexts. The research involved a national survey questionnaire to 1060 internal and external public leisure service providers in England. Empirical testing through structural equation modelling revealed that not all dimensions of market orientation are universally positive and marketing scholars should seek to examine and understand market orientation in the context of the organisation and its learning mechanisms, as absorptive capacity has clear and different moderation effects under different management contexts.

AB - The application of market orientation to public organisations does not adequately account for the unique features of this context. Drawing on absorptive capacity literature, this is the first study to examine the role of the organisation's learning environment on the market orientation–performance interface for two opposing public management contexts. The research involved a national survey questionnaire to 1060 internal and external public leisure service providers in England. Empirical testing through structural equation modelling revealed that not all dimensions of market orientation are universally positive and marketing scholars should seek to examine and understand market orientation in the context of the organisation and its learning mechanisms, as absorptive capacity has clear and different moderation effects under different management contexts.

U2 - 10.1080/0965254x.2011.643915

DO - 10.1080/0965254x.2011.643915

M3 - Journal article

VL - 20

SP - 211

EP - 229

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

SN - 0965-254X

IS - 3

ER -