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Every Brand Tells a Story: Social Innovation in Transitional Economies

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

Every Brand Tells a Story: Social Innovation in Transitional Economies. / Gasparin, Marta; Saren, Michael; Quinn, Martin et al.
2021. Paper presented at American Marketing Association Winter Conference .

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Gasparin, M, Saren, M, Quinn, M & Green, W 2021, 'Every Brand Tells a Story: Social Innovation in Transitional Economies', Paper presented at American Marketing Association Winter Conference , 20/02/21 - 21/02/21.

APA

Gasparin, M., Saren, M., Quinn, M., & Green, W. (2021). Every Brand Tells a Story: Social Innovation in Transitional Economies. Paper presented at American Marketing Association Winter Conference .

Vancouver

Gasparin M, Saren M, Quinn M, Green W. Every Brand Tells a Story: Social Innovation in Transitional Economies. 2021. Paper presented at American Marketing Association Winter Conference .

Author

Gasparin, Marta ; Saren, Michael ; Quinn, Martin et al. / Every Brand Tells a Story : Social Innovation in Transitional Economies. Paper presented at American Marketing Association Winter Conference .

Bibtex

@conference{59c564dc95b6410fa4dcec35bc3befec,
title = "Every Brand Tells a Story: Social Innovation in Transitional Economies",
author = "Marta Gasparin and Michael Saren and Martin Quinn and William Green",
year = "2021",
month = feb,
day = "21",
language = "English",
note = "American Marketing Association Winter Conference ; Conference date: 20-02-2021 Through 21-02-2021",

}

RIS

TY - CONF

T1 - Every Brand Tells a Story

T2 - American Marketing Association Winter Conference

AU - Gasparin, Marta

AU - Saren, Michael

AU - Quinn, Martin

AU - Green, William

PY - 2021/2/21

Y1 - 2021/2/21

M3 - Conference paper

Y2 - 20 February 2021 through 21 February 2021

ER -