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Marketing and design management.

Research output: Book/Report/Proceedings › Book

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Standard

Marketing and design management. / Bruce, Margaret; Cooper, Rachel.
London: Intl Thomson Business Press, 1997. 245 p.

Research output: Book/Report/Proceedings › Book

Harvard

Bruce, M & Cooper, R 1997, Marketing and design management. Intl Thomson Business Press, London.

APA

Bruce, M., & Cooper, R. (1997). Marketing and design management. Intl Thomson Business Press.

Vancouver

Bruce M, Cooper R. Marketing and design management. London: Intl Thomson Business Press, 1997. 245 p.

Author

Bruce, Margaret ; Cooper, Rachel. / Marketing and design management. London : Intl Thomson Business Press, 1997. 245 p.

Bibtex

@book{2994c1ae09fa48d2a565e342c9344607,
title = "Marketing and design management.",
abstract = "This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.",
author = "Margaret Bruce and Rachel Cooper",
year = "1997",
month = jun,
language = "English",
isbn = "9781861521736",
publisher = "Intl Thomson Business Press",

}

RIS

TY - BOOK

T1 - Marketing and design management.

AU - Bruce, Margaret

AU - Cooper, Rachel

PY - 1997/6

Y1 - 1997/6

N2 - This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.

AB - This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.

M3 - Book

SN - 9781861521736

BT - Marketing and design management.

PB - Intl Thomson Business Press

CY - London

ER -