This paper explores the potentially unique factors of cinemagoing history that emerge when attention is focussed away from the dominant study of urban areas to that of a rural setting. It does so with the goal of not just comparing the rural to the urban, but also considering nuances of rural cinemagoing history on a globalised scale. As such, an example case study of Wales is undertaken, itself a country largely ignored within scholarship that claims to be of Britain, which highlights the impact of differing cultural contexts on rural cinemagoing history and experiences.