Owusu-Barnaby, A.,
Galindo, A.,
Patel, M.,
Hughes, D. G.,
Burvill, D. S.,
Licsandru, D. T.,
Pressly, J.,
Fleming, W.,
Brew-Riverson, D. I.,
Srisaracam, D. N. &
Thomson, J.,
5/07/2022,
Principles of Marketing. Owusu-Barnaby, A. (ed.). London:
Pearson EducationResearch output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter