Awanis, S.,
Schlegelmilch, B. B. &
Cui, C. C.,
28/06/2016,
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzzellis, L. & Winer, R. S. (eds.). Cham:
Springer,
p. 183-184 2 p. Chapter 40. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review