Woodruffe-Burton, H.,
Hamilton, E. E. &
Doyle, J.,
2015,
Global perspectives in marketing for the 21st century: Proceedings of the 1999 World Marketing Congress. Manrai, A. K. & Meadow, H. L. (eds.).
Springer,
p. 44-47 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review