Higgins, L. &
Hamilton, K.,
15/07/2016,
Proceedings of the 41st Annual Macromarketing Conference: Macromarketing and Academic Activism. Campbell, N., Claudy, M. & O'Driscoll, A. (eds.). Laramie, WY:
Macromarketing Society, Inc.,
p. 578-583 6 p. (Proceedings of the 41st Annual Macromarketing Conference).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review