The LHOFT Project - Liverpool - Humber Optimisation of Freight Transport uniquely brings together the combined strength of a major cargo owner (Unilever) the two key port operators at each end of the M62 corridor (ABP on the Humber and Peel Ports on the Mersey) to combine with experts from the rail industry to input into a study lead by the University of Hull's Logisitics Institute to develop an end-to-end journey model that promotes the diversion of trade from long distance North-South road routes to ports on the East and West of the country.