An ESRC Festival workshop was held in November 2017 to learn about the ways that resident led action can address area reputation.

Area reputation refers to the positive or negative portrayals of a particular place (e.g. neighbourhood, town, or ward). Such perceptions can be held by people living within or outside an area, including journalists, employers, the public, researchers and practitioners delivering services. Place based programmes that enable communities to have more control over decisions taken about their neighbourhoods can play a role in changing how areas are portrayed.