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Managing to Make Markets

Project: Research


This project focusing on uncovering and understanding the bundles of managerial practices that are performed to make markets.

Layperson's description

This projects focusing on what people actually do to make and shape new markets. It recognises that such work requires the careful coordination of lots of different forms of expertise and resources that are distribtured across networks of activity.

Key findings

A key component of managers work is conceptualising and representing markets in different ways, to different audiences, in order to enrol and mobilise them into the collective actions that perform markets.
Effective start/end date1/12/1531/12/21

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Research outputs