Knowledge Exchange (KE) involving Arts & Humanities scholars is an emerging field, involving processes, practices and outcomes that differ from traditional models of knowledge transfer and technology transfer. This workshop will ask: What constitutes knowledge in the arts and humanities and what is its value? What expertise do Arts and Humanities scholars offer KE collaborations? What do HEIs need to do differently to best support them? We draw on the research and case studies from the AHRC KE Hubs for the Creative Economy, established specifically to pioneer new models for A&H KE, to compel participants to consider more critically how they approach Arts and Humanities contributions to KE. Friday’s session on AHRC KE Hub REACT will offer in-depth insights into the possibilities of collaborative R&D in this field from the perspective of business.