Naomi is Lecturer in Design Policy and Futures Thinking. As an interdisciplinary academic, her work crosses various disciplines including design, computer science, social science, and fan and audience studies. Naomi's previous work has focused primarily on interaction; between individuals, communities, disciplines or sectors, and between people and technology and the media they consume.

Her current research focuses on how technologies such as IoT and AI are being implemented and governed. She co-leads the Policy and Governance Special Interest Group as part of Beyond Imagination, and is carrying out research related to design for policy, particularly in the context of policy for new technologies. She also co-leads the cross-university Fan Studies Lancaster research group.

Naomi has published papers on topics including the governance of smart cities, livestreaming of fan conventions, the potentials of IoT for food safety, and how to use zombie apocalypse modelling for epidemiology education.