The first placemaking event focused on gathering young adults’ specific understandings and experiences of sustainable ways of living. The recruitment process was designed to attract a diverse group of young adults living or working in the Lancaster District. This involved sending invitation emails to young community groups within the Lancaster University and Lancaster City Council networks, as well as advertising through social media. The analysis of the first event identified the following policy areas of interest: community building, identity of the place, cost of living, and the pursuit of prosperity as key drivers for sustainable change.