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Results for Brand management
Publications & Outputs
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, G., Shiu, E. &
Hassan, L.
,
2012
,
In:
Journal of Product and Brand Management.
21
,
5
,
p. 328-340
13 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review
How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market?
Khan, H.
& Ede, D.,
1/01/2009
,
In:
Journal of Small Business and Enterprise Development.
16
,
2
,
p. 335-354
20 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review