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Dr Louise Hassan

Formerly at Lancaster University

PhD supervision

Consumer Behaviour
Social Marketing

Research Interests

My research interests and activities are international in nature with a focus on risky consumption choices within the broad research domain of social marketing. I am particularly interested in the areas of attitudes, information processing, models of consumer motivation and persuasion, as well as an emphasis on examining consumer decision making processes in international settings. Most of my research is based on a consumer psychology perspective in the context of food choice, smoking and ethical consumption (including motivations for purchasing organic and free-range food). My current specific interests include nutrition labeling and understanding how to effectively communicate risk to consumers through product warnings and providing health information.


I joined the Department of Marketing at Lancaster University in April 2011, from Heriot-Watt University, where I was a Senior Lecturer in Management.  I have also held positions as a Lecturer in Marketing at the University of Strathclyde and the University of St-Andrews.  I have also worked as a Research Fellow at the University of Stirling and briefly as a Senior Statistician within the Information and Statistics Division of the National Health Service.  I am currently a member of the Academy of Marketing Science, the Academy of Marketing and the American Marketing Association.

Research Grants

(2008 - 2010) BA small grant

(2007) Academy of Marketing research grant

Current Teaching

MKTG210 - Marketing Research

MKT402 - Core Skills for Research and Practice in Marketing

External Roles

Co-chair - Academy of Marketing Special Interest Group on Consumer Research

Co-investigator - Internnational Tobacco Control project

Editorial Board Member - Journal of Business Research

Visiting Researcher (October 07 to present) Institute for Social Marketing and Centre for Tobacco Control Research, University of Stirling and the Open University

I have previously been an external examiner for the Heriot-Watt management programme.



BSc (Hons) Glasgow Caledonian University; PhD Glasgow Caledonian University

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