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Publications & Outputs

  1. What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In : Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to journalJournal article

  2. Market sensing and situated dialogic action research (with a video camera)

    Mason, K., 09/2012, In : Management Learning. 43, 4, p. 405-425 21 p.

    Research output: Contribution to journalJournal article

  3. A Commentary on the Role of Actors in Combining Resources into Complex Solutions

    Mason, K., 02/2012, In : Journal of Business Research. 65, 2, p. 151-152 2 p.

    Research output: Contribution to journalJournal article

  4. Flexible business models

    Mason, K. & Mouzas, S., 2012, In : European Journal of Marketing. 46, 10, p. 1340-1367 28 p.

    Research output: Contribution to journalJournal article

  5. Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity

    Simoes, C. & Mason, K., 2012, In : European Journal of Marketing. 46, 5, p. 684-711 27 p.

    Research output: Contribution to journalJournal article

  6. Category reviews as market-shaping events

    Azimont, F. & Araujo, L. M., 2007, In : Industrial Marketing Management. 36, 7, p. 849-860 12 p.

    Research output: Contribution to journalJournal article