Results for New product performance

Publications & Outputs

When is entrepreneurial orientation beneficial for new product performance? The roles of ambidexterity and market turbulence
Huang, S., Pickernell, D., Battisti, M., Soetanto, D. & Huang, Q., 1/01/2021, In: International Journal of Entrepreneurial Behaviour and Research. 27, 1, p. 79-98 20 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Ozdemir, S., Kandemir, D. & Eng, T. Y., 1/07/2017, In: Industrial Marketing Management. 64, p. 25-35 11 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review