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Publications & Outputs

  1. Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

    Sena, V. & Ozdemir, S., 1/04/2020, In : Industrial Marketing Management. 86, p. 77-89 13 p.

    Research output: Contribution to journalJournal article

  2. The Ideological Origins of Marketplace Oases

    Cronin, J., Alexander, N. & Doherty, A. M., 9/05/2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  3. The franchise relationship in China: agency theory and institutional theory perspectives

    Doherty, A. M., Chen, X. & Alexander, N. S., 10/10/2014, In : European Journal of Marketing. 48, 9-10, p. 1664-1689 26 p.

    Research output: Contribution to journalJournal article

  4. The value of competitive information in forecasting FMCG retail product sales and the variable selection problem: Working paper 2013:1

    Huang, T., Fildes, R. & Soopramanien, D., 03/2013, Lancaster, UK: Department of Management Science, Lancaster University, 32 p. (Department of Management Science, Lancaster University).

    Research output: Working paper