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Publications & Outputs

  1. Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M., 1/12/2017, In: Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. From 'Hindolence' to 'Spirinomics': Discourse, Practice and the Myth of Indian Enterprise

    Birtchnell, T., 08/2009, In: South Asia: Journal of South Asian Studies. 32, 2, p. 248-268 21 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review