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From 'Hindolence' to 'Spirinomics': Discourse, Practice and the Myth of Indian Enterprise

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>08/2009
<mark>Journal</mark>South Asia: Journal of South Asian Studies
Issue number2
Number of pages21
Pages (from-to)248-268
Publication StatusPublished
<mark>Original language</mark>English


A resurgence in Hindu nationalism in India is accompanying a burgeoning interest in Indian spiritual values in global aspirational and management literature. This article traces the shift in understandings of the economic valency of Indian spiritual values outlining the popular relation of Hindu values to economic growth and management and leadership discourse and practice.