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Results for marketing management
Publications & Outputs
Evolving priorities in sponsorship: from media management to network management
Ryan, A.
&
Fahy, J.
,
08/2012
,
In:
Journal of Marketing Management.
28
,
9-10
,
p. 1132-1158
27 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review