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Centre for Marketing Analytics

Contact information

Type of addressPostal address
Postal codeLA1 4YX
Country/TerritoryUnited Kingdom
Address lines
  • LA1 4YX

Organisation profile

The Centre for Marketing Analytics & Forecasting (CMAF) leads the field in forecasting research in Europe. Our objectives are to develop applied research with companies, to facilitate knowledge-transfer between academia and business and to establish and disseminate best practices in methods, processes and systems.

  • Forthcoming

    Forecasting seasonal demand for retail: A Fourier time-varying grey model

    Ye, L., Xie, N., Boylan, J. E. & Shang, Z., 18/01/2024, (Accepted/In press) In: International Journal of Forecasting.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  • Forthcoming

    Customer Analytics and New Product Performance: The Role of Contingencies

    Ozdemir, S., Wang, Y., Gupta, S., Sena, V., Zhang, S. & Zhang, M., 12/01/2024, (Accepted/In press) In: Technological Forecasting and Social Change.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  • E-pub ahead of print

    Operational research: methods and applications

    Petropoulos, F., Laporte, G., Archetti, C., Ayhan, H., Battarra, M., Bennell, J. A., Boylan, J. E., Breton, M., Canca, D., Charlin, L., Chen, B., Cicek, C. T., Jr, L. A. C., Currie, C. S. M., Demeulemeester, E., Ding, L., Disney, S. M., Ehrgott, M., Eppler, M. J., Erdoğan, G., & 59 othersFortz, B., Franco, L. A., Frische, J., Greco, S., Gregory, A. J., Hämäläinen, R. P., Herroelen, W., Hewitt, M., Holmström, J., Hooker, J. N., Işık, T., Johnes, J., Kara, B. Y., Karsu, Ö., Kent, K., Köhler, C., Kunc, M., Kuo, Y-H., Lienert, J., Letchford, A. N., Leung, J., Li, D., Li, H., Ljubić, I., Lodi, A., Lozano, S., Lurkin, V., Martello, S., McHale, I. G., Midgley, G., Morecroft, J. D. W., Mutha, A., Oğuz, C., Petrovic, S., Pferschy, U., Psaraftis, H. N., Rose, S., Saarinen, L., Salhi, S., Song, J-S., Sotiros, D., Stecke, K. E., Strauss, A. K., Tarhan, İ., Thielen, C., Toth, P., Berghe, G. V., Vasilakis, C., Vaze, V., Vigo, D., Virtanen, K., Wang, X., Weron, R., White, L., Woensel, T. V., Yearworth, M., Yıldırım, E. A., Zaccour, G. & Zhao, X., 27/12/2023, (E-pub ahead of print) In: Journal of the Operational Research Society. p. 1-195 195 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Activities

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