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Centre for Marketing Analytics

Contact information

Type of addressPostal address
Postal codeLA1 4YX
Country/TerritoryUnited Kingdom
Address lines
  • LA1 4YX

The Centre for Marketing Analytics & Forecasting (CMAF) leads the field in forecasting research in Europe. Our objectives are to develop applied research with companies, to facilitate knowledge-transfer between academia and business and to establish and disseminate best practices in methods, processes and systems.

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