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Dr David Ellis

Lecturer in Computational Social Science

David Ellis

Lancaster University

Fylde College



Tel: +44 1524 593207


David obtained a degree in psychology at The University of Glasgow, followed by an MSc and PhD. Both his Masters and PhD were funded by the Economic and Social Research Council. Previously, he was a lecturer in the School of Psychology at The University of Lincoln (2013-2015).

In addition to university led research, he has also completed internships in the public and private sectors, including an ESRC funded placement at The Scottish Government in 2011.

A 50th Anniversary Lecturer in the Department of Psychology, he is also an Honorary Research Fellow at The University of Lincoln and holds affiliate status at The University of Glasgow.


Research Interests

Methodological Development

Much of my work is characterised by the development of new methods or tools to collect and analyse psychological data. I am particularly interested in how technology and data can reveal behaviours and thought processes that were previously invisible or confined to the laboratory. This often involves the integration of converging evidence from laboratory based behavioural experiments and large scale secondary data analysis

Wearable Technology/Ambulatory Assessment 

I am interested in psychological markers of technology adoption and use, but also how digital devices can change behaviour (or not). This work also extends to the use of wearable sensors in psychological and biosocial research. Several recent projects have used data from wearable devices and to predict complex emotional states.

Weekday Effects

Days of the week evoke emotional responses and provide a framework for much of our social and occupational organisation. This strand of work considers both mental representations and systematic changes in behaviour. 

Social Interaction

Much of our social interaction alternates between face-to-face and computer-mediated communication. I remain interested in how impressions and relationships change within and between these contexts. 

Web Links

External PhD Supervision

Research Grants

Active Grants

Using digital footprints for selection and assessment - Awarded £194,036 by BAE Systems (Dstl) in 2016

Serially missed appointments in the NHS: A linkage pathfinder project to inform future interventions — Awarded £181,523 by Chief Scientist Office (CSO) in 2015

Previous Grants/Awards

Big Data and psychology: Moving from static to dynamic data visualisations — Awarded £1,000 by University of Lincoln Undergraduate Research Opportunities Scheme (UROS) in 2015

The impact of immersive technology on social interactions — Awarded £5,000 by TSB (Linkage UK) in 2015

How can emerging technologies assist vulnerable groups? — Awarded £5,000 by TSB Innovation Voucher in 2014

Using Sociometric badges to capture consumers’ social behaviour — Awarded £49,923 by Unilever in 2014

 Leaving the lab: Putting The University of Lincoln at the forefront of smartphone and health related sensor technologies — Awarded £41,742 by University of Lincoln Strategic Research Investment Fund in 2014

Interleaving between cyberspace and the real word — Awarded £1,000 by University of Lincoln Undergraduate Research Opportunities Scheme (UROS) in 2014

Developing a paradigm to explore impression formation in modality switching between online and face-to-face social interactions — Awarded £1,908 by University of Lincoln College Research Fund in 2014

A Validation of the Sociometric Sensor using Fragrance and Malodour Stimuli — Awarded £29,527 by Unilever/Lancaster University Pump-Priming Grant in 2013

The influence of weekday on pedestrians road crossing behaviour — Awarded £1,800 by University of Glasgow Chancellor’s Fund Summer Vacation Grant in 2012

Everyday Time Processing (additional PhD funding) — Awarded £5,300 by The Charles and Barbara Tyre Trust in 2011

Internship in Health Analytical Services, The Scottish Government — ESRC Award (extension of ES/G017271/1) in 2011

Encouraging interdisciplinary research between early career researchers — Awarded £1,500 by University of Glasgow Research Initiatives Grant in 2011

Mac Robertson Scholarship — Awarded £1,000 by University of Glasgow in 2010

Everyday Time Processing (PhD) — ESRC 1+3 Quota Studentship (ES/G017271/1) in 2008

Chancellor’s Fund Scholarship — Awarded £1,000 by University of Glasgow in 2007

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