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Huey Fen Cheong

Research student

Huey Fen Cheong

County South Lancaster University Bailrigg Lancaster LA1 4YL


United Kingdom

Research overview

My main research interests are language and gender, semiotics and multimodal discourse analysis, specifically on marketing tools (e.g. social media marketing, product packaging, celebrity endorsement, advertisements, etc.) and gender issues (especially metrosexuality). 

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