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Jiahui Zhao

Research student

Jiahui Zhao

Lancaster University

Charles Carter Building

LA1 4YX

Lancaster

Research overview

My research interest locates in sustainability marketing. Especially looking into the ecological dimension of sustainability in the market, I explore both consumer perspectives and organisation/brand communication strategies in the food context. With an interdiscipline approach, I am also interested in the psychodynamics underlying sustainability marketing which refers to consumer psychology.

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