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Dr Mike Ryder

Lecturer in Marketing

Mike Ryder

Charles Carter Building



Research overview

My interdisciplinary research sits at the intersection between literature, philosophy, history, technology studies and social science. I also conduct practice-based research relating to digital marketing and reflective practice / work-based learning.

I am particularly interested in the impact of new technologies, and the philosophical relationship between humans and machines.

Keywords: biopolitics, technology, consumption, science fiction, robots, AI, drones, ethics, war.

Career Details

Prior to my life as an academic I  worked as a content writer in the video games industry, and professional ghostwriter in the healthcare sector. More recently, I have worked in digital communications and marketing at various HE institutions including Lancaster, UCLan and CCCU. 

Current Teaching

I am a Senior Fellow of Advance HE (SFHEA). I currently teach on the following modules:

  • MKTG101: Introduction to Marketing
  • MKTG232: Advertising
  • MKTG233: Digital Marketing
  • MKTG234: Social Media (module leader)
  • MKTG411: Digital Marketing (module leader)
  • MKTG421: Digital Marketing (module leader)

I am also Academic Tutor for x2 cohorts of students studying BSc Marketing & Design and BSc Advertising & Marketing, and supervise various student projects on our MSc programmes.


  • PhD: 'Citizen Robots: Biopolitics, the Computer and the Vietnam Period'
  • MA English – Distinction
  • BA (Hons) English with Creative Writing – 1st
  • A-levels: Maths, Physics, History, Business and Economics, Government and Politics, General Studies
  • AS-levels: English, Sociology, Film Studies

Web Links

My personal website can be found at www.mjryder.net.

I am also Director at Mental Capacity Ltd – a specialist healthcare training provider based in the North West.

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