My interdisciplinary research sits at the intersection between literature, philosophy, history, technology studies and social science. I also conduct practice-based research relating to digital marketing and reflective practice / work-based learning.
I am particularly interested in the impact of new technologies, and the philosophical relationship between humans and machines.
Keywords: biopolitics, technology, consumption, science fiction, robots, AI, drones, ethics, war.
I am happy to supervise Marketing projects in the field of digital marketing, new technologies (e.g. AI) and ethics. I am also happy to supervise across disciplines in fields related to science fiction, philosophy, and work-based learning / reflective practice.
Prior to my life as an academic I worked as a content writer in the video games industry, and professional ghostwriter in the healthcare sector. More recently, I have worked in digital communications and marketing at various HE institutions including Lancaster, UCLan and CCCU.
I am a Senior Fellow of Advance HE (SFHEA). I am also Programme Director of our new MSc Digital and Social Media Marketing.
I currently teach on the following modules:
- MKTG101: Introduction to Marketing
- MKTG232: Advertising
- MKTG233: Digital Marketing
- MKTG234: Social Media (module leader)
- MKTG411: Digital Marketing (module leader)
- MKTG421: Digital Marketing (module leader)
I am also Academic Tutor for x2 cohorts of students studying BSc Marketing & Design and BSc Advertising & Marketing, and supervise various student projects on our MSc programmes.
My personal website can be found at www.mjryder.net.
I am also Director at Mental Capacity Ltd – a specialist healthcare training provider based in the North West.