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Dr Mike Ryder

Lecturer in Marketing

Mike Ryder

Charles Carter Building

LA1 4YX

Lancaster

Research overview

My interdisciplinary research sits at the intersection between literature, philosophy, history, technology studies and social science. I also conduct practice-based research relating to digital marketing and reflective practice / work-based learning.

I am particularly interested in the impact of new technologies, and the philosophical relationship between humans and machines.

Keywords: biopolitics, technology, consumption, science fiction, robots, AI, drones, ethics, war.

Career Details

Prior to my life as an academic I  worked as a content writer in the video games industry, and professional ghostwriter in the healthcare sector. More recently, I have worked in digital communications and marketing at various HE institutions including Lancaster, UCLan and CCCU. 

Current Teaching

I am a Senior Fellow of Advance HE (SFHEA). I currently teach on the following modules:

  • MKTG101: Introduction to Marketing
  • MKTG232: Advertising
  • MKTG233: Digital Marketing
  • MKTG234: Social Media (module leader)
  • MKTG411: Digital Marketing (module leader)
  • MKTG421: Digital Marketing (module leader)

I am also Academic Tutor for x2 cohorts of students studying BSc Marketing & Design and BSc Advertising & Marketing, and supervise various student projects on our MSc programmes.

Qualifications

  • PGCAP
  • PhD: 'Citizen Robots: Biopolitics, the Computer and the Vietnam Period'
  • MA English – Distinction
  • BA (Hons) English with Creative Writing – 1st
  • A-levels: Maths, Physics, History, Business and Economics, Government and Politics, General Studies
  • AS-levels: English, Sociology, Film Studies

Web Links

My personal website can be found at www.mjryder.net.

I am also Director at Mental Capacity Ltd – a specialist healthcare training provider based in the North West.

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