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Dr Susan Auty

Formerly at Lancaster University

  1. 2013
  2. Published

    Is children’s understanding of non–traditional advertising comparable to their understanding of television advertising?

    Owen, L., Lewis, C., Auty, S. & Buijzen, M., 30/09/2013, In : Journal of Public Policy and Marketing. 32, 2, p. 195-206 12 p.

    Research output: Contribution to journalJournal article

  3. 2007
  4. Published

    Children's understanding of advertising : an investigation using verbal and pictorially cued methods.

    Owen, L., Auty, S., Lewis, C. & Berridge, D., 11/2007, In : Infant and Child Development. 16, 6, p. 617-628 12 p.

    Research output: Contribution to journalJournal article

  5. 2005
  6. Published

    Toying with the mind: product placement in video games

    Auty, S. G., 2005, In : Finanza Marketing e Produzione. 23, 3, p. 12-18 7 p.

    Research output: Contribution to journalJournal article

  7. 2004
  8. Published

    Exploring children's choice: the reminder effect of product placement

    Auty, S. G. & Lewis, C., 2004, In : Psychology and Marketing. 21, 9, p. 697-713 17 p.

    Research output: Contribution to journalJournal article

  9. Published

    The delicious paradox: preconscious processing of product placements by children

    Auty, S. G. & Lewis, C., 2004, The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. New Jersey: Lawrence Erlbaum Associates, p. 177-133 45 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  10. 2003
  11. Published

    Processing and perceptions of product placements: do men and women watch the same movie?

    Auty, S. G. & Lemmon, R., 2003, Conference of the American Academy of Advertising ( ) - 2003. N/A: unknown, p. 9-15 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  12. 2001
  13. Published

    Being like or being liked: identity vs. approval in a social context

    Auty, S. G. & Elliott, R., 2001, In : Advances in Consumer Research. 28, 1, p. 235-241 7 p.

    Research output: Contribution to journalJournal article

  14. 1999
  15. Published

    'Reading' advertising and 'writing' identity

    Auty, S. G. & Elliott, R., 1999, In : Advances in Consumer Research. 26, 1, p. 439-444 6 p.

    Research output: Contribution to journalJournal article

  16. Published

    Tribal warfare and gaps affecting internal service quality

    Auty, S. G. & Long, G., 1999, In : International Journal of Service Industry Management. 10, 1, p. 7-22 16 p.

    Research output: Contribution to journalJournal article

  17. 1998
  18. Published

    Fashion involvement, self-monitoring and the meaning of brands

    Auty, S. G. & Elliott, R., 1998, In : Journal of Product and Brand Management. 7, 2, p. 109-123 15 p.

    Research output: Contribution to journalJournal article

  19. Published

    Social identity and the meaning of fashion brands

    Auty, S. G. & Elliott, R., 1998, European Advances in Consumer Research ( ) - 1998. Provo: Association for Consumer Research, p. 1-10 10 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  20. 1996
  21. Published

    Designing and testing a resource-based method for setting professional fees

    Auty, S. G., 1996, In : Journal of Professional Services Marketing. 13, 2, p. 71-92 22 p.

    Research output: Contribution to journalJournal article

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