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The delicious paradox: preconscious processing of product placements by children

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
Publication date2004
Host publicationThe Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
Place of PublicationNew Jersey
PublisherLawrence Erlbaum Associates
Pages177-133
Number of pages45
ISBN (print)0-8058-4641-7
<mark>Original language</mark>English