I am interested in supervising doctoral students in the areas of business models, market making, and service networks.

My research looks at business models as devices used by market actors in forming networks and constructing markets. In particular, I am interested in the dynamic, processual, and interactive nature of business models instead of their mere structure. More recently, I have started to look at the role of narratives in networks and markets; the ways in which individuals, groups and organizations develop and use narratives in imagining future markets and shaping the actions of others in constructing those markets. I am also interested in service networks, and have also looked at the implementation of key account management programs within professional service organizations.

In conducting my research, I have worked in multiple applied research consortium projects with companies mainly from the Information Technology sector facilitating their business model and service business development. Currently I am looking at eHealth markets and the development of preventive healthcare services. I am also starting a research project on the study of constructing temporal markets for Christmas in the Northern Finland, Lapland.

2015- Early Career Small Grant, Lancaster University: Business models as market devices - Narrative approach

MKTG101 Introduction to Marketing

MKTG329 Business-to-Business Marketing

MKTG501 Markets

MKTG508 Business-to-Business Marketing