In order to support and encourage cutting edge innovation in management research, AIM developed a Fellowship Scheme, backing people rather than projects. All individuals appointed to AIM Fellowships are recognised leaders in their own fields. AIM supports them to generate knowledge suitable for academic audiences in scholarly settings while engaging with practitioners and policy makers throughout their research. AIM Management Practice fellows are scholars focusing their research on the development, adoption and dissemination of management practices that result in greater effectiveness and efficiency.