"Conditions for Owned, Paid and Earned Media Effectiveness: The Performance Impact of Online Customer-Initiated Actions for Better versus Lesser Known Brands of Search and Experience Goods" (with Ceren Demirci, Koen Pauwels and Shuba Srinivasan), Research Award # 4-1714
Awarded date
2011
Awarded at event
Marketing Science Institute "Communication and Branding in a Digital Era" Research Competition" 2011
