Since the introduction of the National Student Survey in 2005, it has been noted that the average satisfaction scores vary across different disciplines (see, for example, Vaughan and Yorke 2009, p.8). And for just as long, it has been noted that art and design graduates’ satisfaction is among the lowest scoring disciplines. As the influence and reach of the NSS has increased - most recently in its inclusion as a key component of the government’s Key Information Set initiative - the art and design community has become increasingly concerned to explain the satisfaction gap experienced by many students studying in this area.