Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Publication date | 2011 |
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Host publication | NA - Advances in Consumer Research |
Editors | Darren W. Dahl, Gita V. Johar, Stijn M.J. van Osselaer |
Place of Publication | Duluth |
Publisher | Association for Consumer Research |
Volume | 38 |
<mark>Original language</mark> | English |