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Sacred places: an exploratory investigation of consuming pilgrimage

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Publication date2011
Host publicationNA - Advances in Consumer Research
EditorsDarren W. Dahl, Gita V. Johar, Stijn M.J. van Osselaer
Place of PublicationDuluth
PublisherAssociation for Consumer Research
<mark>Original language</mark>English


In line with the growing commercialization of religion, this paper focuses on the consumption of sacred place within the context of the Christian pilgrimage. Theoretically, we raise the profile of place within consumer research and contribute to understandings of the relationship between the sacred and the profane.